Marcus Software Designs, Inc Steven Marcus


	Language is how humans communicate. We have many languages depending on culture, and with whom we’re trying to communicate within a culture, I.e. a sub-culture.
	We use languages to communicate with other ‘systems’. Systems, like computer systems, are another type of culture.
	The language we use for business describes the non-verbal activities humans use to conduct that business. The words and noises we make to conduct business record-able, however, there are other queues in business that are not record-able, like body language and facial movements, like the ‘evil eye’.
	The ‘easy’ part (which is also the part that requires the biggest shift in thinking) is the language we use between the human and the human interface. In this, we try to mimic as much of the human-to-human interaction as we can remember. ASIDE: I see the users’ (corporate and general public) patience threshold diminishing – the applications are trying to provide the human-to-human experience but they fail horribly because they don’t cover enough contexts and over the phone the applications are horrible. And, worst of all, these applications do not allow for error. We are forcing citizens to think like programmers – who, in the end (no aspersions of programmers) often use incorrect structures and workflows to begin with. The problem is circular.