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Read the company’s mission…
•Maximize Customer Satisfaction
•Maximize Share value
Who is the Customer?
What Maximizes Share value?
•Back to the intention of the company’s requirements and the system’s requirements:
•I always see “Maximize Customer Satisfaction and Share value.
•I always chuckle at this meat and potatoes answer – since I know that that organization’s processes and support systems are not positioned to meet the mission.
•Also, in my experience, there is too little consideration of what the measures are for these statements. An if there are measures, no clear plan for achieving them.