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•Again, the perspective can be viewed from one
organization’s:
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•When a Person or Org buys something then
they’re a Customer.
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•When a Person or Org purchases a certain kind
of Product they can be a Member.
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•When a Person or Org purchases a certain kind
of Service or Product they can be a client.
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•When a Person or Org buys/purchases or is
responsible for the buy or purchase they can be a Contact.
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•Even for the sale of one service or product,
the very same Party can play all of these roles.
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•To drive to a present-day logical conclusion,
one organization might conceivably manage one Party five times AND not may
the connection – or if they do, with great pain.
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