Draft V1.0 ©2000 Marcus Software Designs, Inc.
15
Objectives
•To achieve the Mission
and/or Vision certain Objectives must be
articulated to provide a path to achievement. These objectives are measurable in at least two dimensions:
·How much?
·By When?
•That is, an example of
an Objective may be: “Sell 20% More Platinum
Products By February 15, 2001”. Here, How Much is 20% More; When is by February 15, 2001. This is the objective.
•Without objectives
we have no way to to determine what we
are trying to achieve nor be able to measure success.