23
Objectives
zTo achieve the Mission and/or Vision certain Objectives must be articulated to provide a path to achievement. These objectives are measurable in at least two dimensions:
·How much?
·By When?
zThat is, an example of an Objective may be: “Sell 20% More Products By February 15, 2002”. Here, How
Much is 20% More; When is by February 15, 2002. This is the objective.
zWithout objectives we have no way to to determine what we are trying to achieve nor be able to measure success.